How utilising advanced trackability gives you full control of your data
By using Collins API to integrate advanced trackability into your website, you gain full control over your website tracking. Once you’ve gained access to and understanding of this information, you can employ this to create a better customer journey. This means you can gain a better understanding of how many bookings or enquiries you receive from a particular booking form. Forms that lack traffic are the areas you can focus on as a business, thus optimising all forms.
Set up tracking in Access Collins
To make the most of these features, see our guides below: