Universal Analytics stopped processing data in July 2023. Please review the documentation below to ensure your Google Analytics 4 (GA4) setup is complete.
Learn more about the move from UA to GA4.
Make the most of GA4 with Access Collins
Access Collins have completed the required changes to support GA4 and this document is how you can take advantage of the new Events that are surfaced thanks to GA4 which is currently live and capturing data.
Moving to GA4 your Analytics conversions will be displayed as Purchase Events, these events are also accompanied by product specific new GA4 events shown in the table.
Collins Events
Event | Source | Description |
view_item_list | Booking Widget | Viewing Booking Types |
view_item | Booking Widget | Viewing single Booking Type |
add_to_cart | Booking Widget | Selecting a time |
begin_checkout | Checkout (Booking URL) | On entering the Checkout/Booking URL |
purchase | Checkout (Booking URL) | On completing an Enquiry or auto-confirmed booking |
Implement GTM codes
To implement Google Tag Manager codes on your Access Collins booking widget follow the below steps:
Click Settings and Site, then select the required site.
Go to Booking Widget & Links.
Scroll down to, Do you want this widget to track bookings in Google Analytics?
Select Track with Google Tag Manager.
Enter your GTM container ID within this widget wizard field.
The code snippet automatically populates in the widget code.
Copy the code snippet and add it to the relevant web pages.
📌Note: You can find the code snippet as per the below example. You need to copy and paste the code to your desired webpages for tracking.
Set up Google Tag Manager
To send your data through from Google Tag Manager to Google Analytics you will need to configure your Tag to send event triggers. To do this follow steps for Google Tag Manager under Collect ecommerce Data in this Set up ecommerce events guide from Google.
🤓Tip: Remember to select Send Ecommerce data. Once you are logged into your Google account in the tags section you can see your set up to receive ecommerce data into Google Analytics.
Below screenshot of the triggers on Google:
Custom Booking Flows
Below is an example of how the event looks when sent to Google Tag Manager. If you have your own custom booking process we recommend matching the below to ensure your data in Analytics will be consistent.
{
"event": "purchase",
"ecommerce": {
"currency": "GBP",
"value": 0,
"items": [
{
"item_id": "{VenueID}_{BookingTypeID}",
"item_category": "Access Collins",
"item_brand": "Venue Name",
"item_name": "Booking Type Name",
"price": 0,
"quantity": 2
}
]
}
}
See this Measure Ecommerce guide from Google for more information.