Why tracking tools are useful to understand your customer behaviour
By implementing tracking tools within your booking journey, you can track customers' behaviour to get insight into how many and how often customers go through your booking widget journey. You can understand where and why customers may not complete a booking and drop off at an earlier stage, driving retention improvement.
You can add a customer return URL to automatically direct customers to a branded thank you for booking page upon booking completion. This opens up more opportunities for you to add tracking or promote your products as you would be responsible for displaying all the information to the users.
What you can do to track your booking journey
Implement Google Analytics within your booking widget to understand the performance of different widgets within your website, and monitor and understand your customer behaviour better, allowing you to make informed business decisions.
Use a custom return URL to direct the customers to a branded thank you for booking page and open opportunities for you to add tracking, understand completion rates, and enhance customer retention by applying marketing materials or promotion codes.
Track your widget source by applying a custom source when using your widget through different platforms to be able to record performance.
Set up tracking in Access Collins
To make the most of these features, see our guides below:
Use a custom return URL.
Track your widget.
